Here’s a video on an important new cartridge-based consumable line for a line of high-amperage plasma cutting systems. As the content strategist on the central marketing team, I provided the campaign and content strategy, concept development, and script and storyboard editing for this marketing launch video. The video itself was produced by an outside vendor. The primary goal was to outline awareness and features and benefits of this innovative new product.
I was particularly proud of this piece, because it marked a milestone in both my career as a marketing and communications expert, and a creative professional. For years, I had toyed with the idea of a “messaging bible” for a product range, defining the talking points, slogans, taglines, design concepts, and copy strategy for a product well ahead of its launch. With this project, I had an opportunity to finally pilot such a tool, so that the content could be translated and deployed in a modular fashion, allowing regional marketing teams and distributors to simply pick and choose from a menu of options to create promotions, ad copy, social media posts, and anything else that may be required for marketing content.
