Trade Shows
One of my absolute favorite parts of my career so far was the work I did on trade shows. I fell in love with the idea of turning our brand and product solutions into an experience in a physical space.
HPR cartridge
Here’s a video on an important new cartridge-based consumable line for a line of high-amperage plasma cutting systems. As the content strategist on the central marketing team, I provided the campaign and content strategy, concept development, and script and storyboard editing for this marketing launch video.
rOLPh (Robot’s Story)
During my time as the Content Strategist for Hypertherm Associates, my responsibilities were somewhat fluid. One day I’d be leading global campaign strategy meetings. The next day, performing content audits for routine collateral updates. And so forth. Occasionally, I had a chance to really get outside of the normal groove of the role and work […]
“Tough Stuff” Editorial
In 2019, while working with PFERD INC., I had the opportunity to submit an editorial to a trade publication with whom we worked frequently. As Marketing Communications Manager, editing and coordinating these types of pieces with the trade pubs was really nothing new.