Fluent in a wide spectrum of marketing and communications disciplines, including content strategy, design, copywriting, trade show management, product management, data and asset systems, retail display, brand strategy, and much more.
My 20+ years of experience have given me great insight into leadership and management of cross-functional initiatives, as well as confident and flexible planning and execution of large-scale campaigns, events, and other critical projects, using a healthy mix of creative problem-solving and analytical pragmatism.
For additional info and work samples, please see my LinkedIn profile.
Skills & Training
Highly skilled across the overall suite, with particularly frequent use of Acrobat, Lightroom, AfterEffects, Audition, and XD, to plan, develop, and produce communications strategies and deliverables.
Highly proficient in core tools, image correction and editing. Excellent skills in process automation (batching, droplets, scripts) to apply complex processes to large groups of images.
Highly skilled in MS Office products, maximizing functionality to optimize productivity. Advanced skills in Excel and functions/formulas for automation of data management and insights.
Work History
Collaborated with Director of Internal Communications to manage, create, and produce enterprise-wide executive communications materials based on defined strategies. Developed and deployed content strategy and deliverables including written communications, messaging framework, and design, presentation, and video deliverables to support management team and company leadership.
Supported and executed change management strategy, action plans, and communications for major organizational process improvement initiatives.
Created, managed, and supported internal communication strategy and deliverables across channels.
Managed all facets of marketing content for global industrial manufacturer, including planning, creation, editing, deployment, measuring, and governance of all corporate and regional content.
Collaborated with key stakeholders and subject matter experts to define, produce, and manage high-quality, engaging, and relevant content to drive demand generation and support customers throughout their journey. Worked with Director of Corporate Communications and Brand Management to develop campaign and content marketing strategies, roadmaps, and editorial calendars to support global business strategy and regional objectives aligning with customer lifecycle needs.
Researched and implemented best practices and continuous improvement, and provided recommendations for content innovation.
- Managed campaign and content development for prototype global lead-generation initiative for shipbuilding market segment, resulting in $1.2M in new sales during first 2 months of implementation.
- Worked with design team to create standardized product application and animation templates for consistent presentation and modular functionality
- Project lead on format and content development for launch of virtual event strategy
Responsible for strategy, concept, and launch of communications strategies, and directed the successful planning, implementation, and governance of marketing initiatives for global industrial manufacturer.
Led Marketing Communications team to create short- and long-term communications and content strategies for print, digital, and event marketing. Developed and implemented programs designed to grow brand awareness, market reach, and end-user engagement. Oversaw all print, digital, and event/tradeshow marketing, ensuring adherence to corporate identity, messaging, and branding guidelines. Worked with Marketing Manager to create annual marketing budget and set department objectives. Managed product information database and digital assets.
- Lead writer and editor for all marketing communications materials and publications.
- North American project lead and member of Global Steering Committee for multi-phased comprehensive PIM data migration project, including syndication of product data for eCommerce, print, web, and other channels.
- Implemented major upgrade of TOOL-CENTER premium merchandising program and parameters.
- Product manager for North American power tool range, including developing processes and logistics for local repair facility, and providing market research and field testing for continuing product line improvements.
Managed and created marketing and promotional materials, guiding simultaneous projects from concept through completion, including catalogs, mailings, display materials, price lists, website, industrial and retail packaging, and labeling design, as well as product photography.
Orchestrated launch and ongoing efforts of marketing communications programs, ads, and promotions, tracking and reporting results. Created, organized and maintained comprehensive product information database of over 15,000 products and parts. Managed and executed company presence at industry trade shows. Coordinated facility branding and design with external vendor.
- Exhibited exceptional skill in efficient image processing / editing and development of automated processes across multiple software platforms
- Served as project lead for launch of social media marketing program
- Implemented new ordering processes for trade shows that reduced consumables costs by 67%.
- Developed and programmed dynamic web interfaces for management of corporate training programs, project management systems, sales incentive tools, and competitor cross-reference indexing
- Promotion to Marketing Communications Manager based upon advanced creative skills, mature understanding of corporate directives, and keen insight into technology
Delivered graphic design projects for diverse client base with broad-based needs, including marketing collateral (brochures, postcards, posters), packaging design, web development and design, Flash animation, multimedia presentations, photography, and promotional items. Coordinated projects with outside vendors, printers, and mailing companies.
Consistently satisfied project budget and scheduling parameters, ensuring positive customer relations and repeat clientele.
Instructed weekly classes for adult students on basic and intermediate use of Adobe Photoshop.
- Developed curriculum and prepared detailed lesson plans.
- Conceived and implemented various creative activities, projects, and demonstrations to advance students' skill level and increase learning retention.
- Received consistently excellent feedback from students and faculty due to comprehensive knowledge of software, and natural ability to effectively communicate expertise.